Strategy Map Kaplan And Norton Pdf

strategy map kaplan and norton pdf

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A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization or management team. It is an element of the documentation associated with the Balanced Scorecard , and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mids.

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

The Strategy Map extends the Balanced Scorecard approach in order to clarify corporate strategy, using four perspectives and their 'cause and effect' relationship. The four perspectives are:. Strategy Maps are typically used for planning and communicating the overall strategy of a given organization in order to create sustained value for customers and shareholders in the form of a 'cause and effect' chain. Strategy Maps provide a greater emphasis on measuring and managing the value created by enhancing an organization's intangible assets. Intangible assets are items of value that can not necessarily be seen or touched.

By using a strategy map —a powerful new tool built on the balanced scorecard. A strategy map is a visual framework for the corporate objectives within those four areas. The authors created strategy map templates for various industries, including retail, telecommunications, and e-commerce. Strategy maps put into focus the often-blurry line of sight between your corporate strategy and what your employees do every day—significantly enhancing collaboration and coordination. Strategy maps are essential in the information age, when intangible assets—customer relationships, employee skills, the ability to innovate—are competitive advantages. But these assets have value only within the context of a strategy.

All about Strategy Maps and business administration. Completely free. Log in. Get access now to all 12manage knowledge centers and discussion forums, including Strategy Maps. In they introduced the Balanced Scorecard in the Harvard Business Review as system to measure performance; now they change it to a strategic management system.

The strategy map: guide to aligning intangible assets

They provide a language that executive teams can use to discuss the direction and priorities of their enterprises. This article also presents a case study of Crown Castle International, Inc. Kaplan, R. Emerald Group Publishing Limited. Report bugs here. Please share your general feedback.

DPI in order to achieve the objective of becoming an international organization or world class company. According to David P. Development of Strategy Map is the key to design effective Balanced Scorecard. The analysis result stated that the Strategy Map of PT. DPI could be compiled by virtue of the strategic issues in the corporate level, meanwhile for the Balanced Scorecard design consists of four perspectives in which financial perspective to improve the ROI of strategic objective by increasing revenue from existing product and new product. Customer perspective, with the strategic objective of customer satisfaction, increased market share by retaining existing customers and add new customers. Internal Business Process Perspective, with a strategic objective of developing superior products, innovative and sophisticated, improved customer relationship management.

Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system.

Strategy map

Это полная каша. - Это где-то здесь, - твердо сказала Сьюзан.  - Надо думать.

Strategy Maps (Kaplan Norton)

Он много лет служил своей стране верой и правдой и не может допустить такого конца. Я просто добивался своей цели, - мысленно повторил .

Strategy Maps: Converting Intangible Assets into Tangible Outcomes by

 Тридцать два, - уточнил Стратмор.  - У него был врожденный порок сердца. - Никогда об этом не слышала.

Мне кажется, что тут содержится некий намек на то, что это за цифра. В тексте названы Хиросима и Нагасаки, города, разрушенные атомными бомбами. Может быть, ключ связан с количеством человеческих жертв, оценочной суммой нанесенного ущерба в долларах… - Она замолчала, снова вчитываясь в текст.  - Слово разница особенно важно. Главная разница между Хиросимой и Нагасаки. По-видимому, Танкадо считал, что два эти события чем-то различались между .

Если вам угодно использовать это вульгарное слово. - Но… офицер ничего не сказал о… - Разумеется. Я не сказал ему про спутницу.  - Взмахом руки Клушар величественно отверг вопрос Беккера.  - Они не преступницы - глупо было бы искать их, как обычных жуликов. Беккер все еще не мог прийти в себя от всего, что услышал. - Может, там был кто-нибудь .

Беккер почти вслепую приближался к двери. - Подожди! - крикнул.  - Подожди.

Strategy Maps: Converting Intangible Assets into Tangible Outcomes by

Ты сам отлично знаешь, что происходит. - А ну-ка пропусти меня, Грег, - сказала.  - Мне нужно в туалет.

Беккер повернулся к панку. - Этот тарантас когда-нибудь остановится. - Еще пять миль. - Куда мы едем. Парень расплылся в широкой улыбке.

Having Trouble with Your Strategy? Then Map It

Технология развивается в геометрической профессии, и рано или поздно алгоритмы, которыми пользуется общество, перестанут быть надежными. Понадобятся лучшие алгоритмы, чтобы противостоять компьютерам завтрашнего дня. - Такова Цифровая крепость.


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Scorecard, Robert S. Kaplan and David P. Norton, have created a powerful new tool based on their ongoing research. The strategy map allows compa-.

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Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Pages · · MB Downloads· English. by Robert S. Kaplan & David P. Norton.

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'Strategy maps and Balanced Scorecards constitute the measurement technology for Strategy map template with intellectual capital items (Kaplan & Norton, ​: 55) Libri, 50 (3),