Brand Awareness And Brand Loyalty Pdf

brand awareness and brand loyalty pdf

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Published: 25.06.2021

This paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam. Using a sample of female consumers of international shampoo brands, including consumers in Bangkok, Thailand and users in Hanoi, Vietnam, a model was tested that incorporates key determinants of brand loyalty — perceived quality, brand awareness, advertising attitudes, and distribution intensity — by means of structural equation modeling. The paper found that there are positive relationships between perceived quality and brand loyalty, between brand awareness and perceived quality, between advertising attitudes and brand awareness, and between distribution intensity and brand awareness in both markets.

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Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. Ronnie R. Masman, Ian N. The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty.

Importance of Brand Awareness and Brand Loyalty in assessing Purchase Intentions of Consumer

Abstract: The objective of this research is to analyse the effect of brand awareness, perceived quality, and brand image will make has brand satisfaction causing brand loyalty in each travel tour service consumer. The research population is entire customers that using services in three tour and travel companies in Malang city, that is Kirana Tour and Travel, Bali Prima Travel, and Siluet Travel. Variable from this research is brand awareness, perceived quality and brand image as independent variable, brand loyalty as variable dependen and brand satisfaction as variable intervening. The result of analysis shows several findings. First, when does level brand awareness that feeled travel tour customer increase, so brand satisfaction they will feel will increase also.

5 key metrics for measuring brand loyalty

Subhani, Muhammad Imtiaz and Osman, Ms. Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement. Aaker, D. Measuring Brand Equity across products and markets. California Management Review, 38 3 , Journal of Marketing, 67,

The results revealed that brand awareness and brand commitment have a significant and positive relationship with brand loyalty. In addition, brand commitment.

Importance of Brand Awareness and Brand Loyalty in assessing Purchase Intentions of Consumer

There is a rise in interest on the topic of consumer-brand relationships CBRs among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active brands to predict prominent CBR constructs, including brand awareness, brand trust, and brand loyalty. This study was based on an electronic survey of respondents.

The analytical tool used was Multiple Regression. The results showed that there were positive influences among brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity. Measuring brand equity across products and markets.


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The purpose of this study is to create a deeper consideration of what the influence of brand loyalty, brand awareness, and perceived quality can have, when people go for purchasing, choose the products between different brands, especially private vehicle like motorcycle. This study also tries to explore the relation between brands loyalty, brand awareness, and perceived quality and the consumer decision making process to buying motorcycle in Manado. The research method associate with multiple linear regression analysis technique with respondents as sample of the research taken from people in Manado as consumers of motorcycle. From the study it is revealed that when consumer choose to purchasing one of some brand motorcycle, it's because they are influenced of brand loyalty, brand awareness and perceived quality. And this study also reveals that branded motorcycle have a great place in consumer mind, when customers go for purchasing a motorcycle they prefer to purchase a well know branded motorcycle.

The relations among brand awareness, brand personality, consumer satisfaction and brand loyalty factors, and the effects of positioning practices over consumer.

How to measure brand loyalty with surveys

How winning brands measure and track loyalty with surveys. And when consumers choose your brand based on how accessible you are—or how low your price is—your brand has become a commodity. In order to avoid becoming a commodity, you need to build and nurture brand loyalty. The best way to measure brand loyalty is through surveys. When you collect feedback from consumers in your target market especially those who have purchased from your brand in the past , you can assess how good your brand is at inspiring loyalty—and retaining customers.

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Davon S.


To browse Academia.

Julieta S.


The results revealed that brand awareness and brand commitment have a significant and positive relationship with brand loyalty. In addition.



As the results shown, brand awareness can positively predict brand loyalty. Service experience and emotional experience can positively affect.



Brand Awareness and brand loyalty have strong positive association with purchase intention. Managers all over the world should strive to promote the brand.

Jayden H.


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