File Name: my life in advertising and scientific advertising .zip
My Life in Advertising Claude C. I have tried to avoid trivialities and to confine myself to matters of instructive interest. In saying this, I run the risk of being denounced by the idiots who hold that any advertising technique which has been in use for more than two years is ipso facto obsolete. They excoriate slice-of-life commercia,ls, demonstrations and talking heads, turning a blind eye to the fact that these techniques still make the cash register ring. My Life in Advertising by Claude Hopkins offers a series of anecdotes by the author presenting his successes and failures in advertising.
My Life in Advertising and Scientific Advertising
My Life In Advertising Pdf
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Start growing! Boost your life and career with the best book summaries. And Claude C. Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. Claude C. Hopkins was an advertising pioneer, widely considered one of the foremost figures in the history of marketing.
My Life in Advertising
Scientific Advertising is a book written by Claude C Hopkins in and is cited by many advertising and marketing personalities such as David Ogilvy , Gary Halbert , and Jay Abraham as a "must-read" book. According to Paul Feldwick, it has sold over eight million copies. It changed the course of my life. The book is cited as being the original description of the process of split testing and of coupon-based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring.
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