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- The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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- Amazon.com The 22 Immutable Laws of MLM Shattering the
First published in , Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world. Account Options Sign in. Top charts. New arrivals. Switch to the audiobook. A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty.
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The 22 immutable laws of marketing has it all; good research, umpteen number of examples that are woven into a compelling narrative and an easy to understand explanation of marketing rules that any and every founder must follow. The 22 immutable laws of marketing gives you the essential knowledge to build powerful marketing strategies. With practical, real-world examples, these blinks show you how to avoid common mistakes while ensuring your marketing push will stand fast against the toughest competition. The 22 immutable laws of branding how to build a product or service into a world-class brand by al ries and laura ries harper business isbn 0 06 7 pages businesssummaries. Every week, it sends out to subscribers a 9- to page summary of a best-selling business.
Amazon.com The 22 Immutable Laws of MLM Shattering the
Have questions about eBooks? Check out our eBook FAQs. An all-new guide to help first-time managers and supervisors develop effective communication skills for leading and inspiring their staff.
By Al Ries and Laura Ries. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.
Заручившись поддержкой федеральных фондов и получив карт-бланш на все необходимые меры для решения проблемы, АНБ приступило к созданию невозможного - первой универсальной машины для вскрытия шифров. Вопреки широко распространенному мнению о том, что такой компьютер создать невозможно, АНБ осталось верным своему девизу: возможно все; на невозможное просто требуется больше времени. Через пять лет, истратив полмиллиона рабочих часов и почти два миллиарда долларов, АН Б вновь доказало жизненность своего девиза. Последний из трех миллионов процессоров размером с почтовую марку занял свое место, все программное обеспечение было установлено, и керамическая оболочка наглухо заделана. ТРАНСТЕКСТ появился на свет.