Tools And Techniques Of Sales Promotion Pdf

tools and techniques of sales promotion pdf

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Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period.

Journal Metrics. The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion.

9 Types of Consumer Sales Promotion Tools

Journal Metrics. The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion.

The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vital role in helping businessmen to develop their business planes more effectively so that they can get the competitive advantage over their competitors and make them able to maximize their profits.

In total Questionnaires were distributed by hand in different department of Islamia University of Bahawalpur. Data was feed in SPSS. This research was done on different sales promotional techniques.

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Hide Show all. Font Size. Abstract The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. Findings shows that different sales promotional techniques have impact on consumer buying behavior and purchase intention for all type of products on the other hand there is no significant effect of discount level and social surrounding on sales promotion.

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retail sales techniques pdf

It aims at stimulating consumers. The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. Types of Sales Promotion Tools. Samples are one of the most important tools of sales promotion. Samples are defined as offers to consumers of a small amount of a product for trial. Free samples are given to consumers to generate their interest in the product.

Sales Promotion is a very important promotion technique that can be used efficiently to increase the sales and eventually profits of the company Weerathunga and Pathmini, Many salespeople live and die by the phone, and for good reason: A phone call or in-person visit may be key to closing for a potential customer who is an auditory or tactile person. Magnify the pain and make the cost real, present, and unbearable. Immediate price reduction is the technique that exerts greatest influence on the brand choice process. All rights reserved. Prerequisites of an Effective Employee induction program for Retail Sales Techniques When it comes to retail selling, it is all about engaging your customers and becoming their trusted advisor. This present research work has made an effort to identify the various sales promotion techniques and the order by which they influence the consumers' decision making towards apparels.

Sales promotion is one of the elements of the promotional mix. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates. Sales promotions can be directed at either the customer , sales staff, or distribution channel members such as retailers. Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions.


practice of today's sales promotion techniques. The most recognizable techniques are the so-.


9 Types of Consumer Sales Promotion Tools

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A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized questionnaires were administered by means of face-to-face interviews or via emails. The relative importance of prevalence RIP and the mean evaluation of effectiveness MEE were determined for all studied marketing tools for the different groups of respondents pharmaceutical sales representatives PSRs , community pharmacists, consumers, and the entire sample.

11 Important Techniques of Sales Promotion

Under it in order to clear the excess stock, products are offered at some reduced price. Image Courtesy : hscommunication. Under this method, the customers are offered products on less than the listed price. Under this method, some part of the price of an article is refunded to the customer on showing proof of purchase. Under this method, along with the main product some other product is offered to the customer as a gift. The following are some of the examples:. Under this method, some extra quantity of the main product is passed on as a gift to the customers.

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Sales Promotion Tools and Techniques – 2 Important Methods: Consumers Promotion Methods and Dealer Promotion Methods. Coupons, Premiums and Samples: These are at the heart of sales promotion. Point of Purchase Displays (POP Display): Other Techniques.

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The chosen sales promotion technique should be a fit to the target audience Sales promotions have long been regarded as a short-term tactical tool whose.

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