Merchandise Buying And Management By John Donnellan Pdf

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Merchandise Buying and Management by John Donnellan (2013, Trade Paperback)

No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publishers.

No responsibility for loss caused to any individual or organization acting on or refraining from action as a result of the material in this publication can be accepted by Bloomsbury Publishing Inc or the author. Contents Extended Contents Retail Merchandising Retailing Formats Retail Locations Retail Growth and Expansion Communicating with Consumers Fashion Merchandising Brands and Private Labels Merchandise Resources Measures of Productivity Merchandising Accounting Inventory Valuation Retail Pricing Planning Sales and Inventory Purchase Terms Merchandising Controls and Report Analysis Store Layout and Merchandise Presentation Extended Contents Preface Summary Points Private Labels Preface The fourth edition of Merchandise Buying and Management builds upon the first three editions with helpful suggestions for improvement from reviewers and adopters.

Written for college-level courses dealing with retail buying and the management of retail inventories, the text covers topics that are important to those aspiring to careers as buyers within retail organizations or as store managers with responsibilities for retail sales and inventories. The material is presented within the context of a contemporary retail environment in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning.

Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data interchange, point-of-sale systems, and floor-ready merchandise.

Revised images and supporting examples ensure that the fourth edition of Merchandise Buying and Management stays current with the times. Sixteen chapters are organized into five parts. Part One is composed of five chapters that explain the structure of the retail industry. Retailing Formats categorizes retail stores by their merchandising strategies, while Retail Locations discusses the various settings in which retail stores operate.

Retail Growth and Expansion examines the strategies that retailers use to grow and remain competitive in the marketplace. Communicating with Consumers looks at the various groups of consumers that retailers cater to and some of techniques that retailers use to attract customers to their stores.

Part Two contains three product-oriented chapters. Fashion Merchandising contrasts the merchandising of fashion goods with basic goods, while Brands and Private Labels contrasts the merchandising of nationally distributed products with goods developed for exclusive distribution by a single retailer.

Merchandise Resources describes the wholesale marketplace and the various types of suppliers from which retailers buy their merchandise. Part Three includes three chapters that deal with inventory performance and the fiscal aspects of retail merchandising. Measures of Productivity covers the critically important concepts of turnover and sales per square foot. Merchandising Accounting interprets fundamental accounting concepts from a retail perspective, while determining the value of retail inventories as organizational assets is the topic of Inventory Valuation.

The three chapters in Part Four involve planning, purchasing, and pricing retail inventories. Pricing develops the concepts of markup and markdowns, as well as promotional pricing strategies. Price, delivery, and payment negotiations between retail buyers and their suppliers are covered in Purchase Terms.

Part Five comprises two sections. Merchandising Controls and Report Analysis provides explanations of various reports that are used to evaluate sales and inventory performance. Store Layout and Merchandise Presentation deals with some fundamental store design and merchandise presentation concepts with which both buyers and store managers should be familiar.

Each chapter concludes with summary points and a list of key terms and concepts. Key terms are introduced in bold type within each chapter and defined in the glossary at the end of the book. As with previous editions, every chapter has extensive end-of-chapter student activities.

Thinking About It—Thought-provoking questions and exercises designed to hone critical thinking with generative thought beyond the textbook. In addition, the quantitative chapters 9, 10, 11, 12, 13, 14, and 15 include two additional end-of-chapter sections:. Solving Problems—Problem-solving exercises to cultivate numeric reasoning and quantitative decision making. Using Excel—Spreadsheet software exercises to link chapter content with informational report design.

The guide includes teaching tips, references, case studies, enrichment activities, suggestions for conducting group activities, helpful hints for teaching information literacy and spreadsheet software, and answers to end-of-chapter discussion questions and problems.

I extend sincere thanks to members of the editorial staff at Fairchild Books for their support in preparing this fourth edition: to Olga Kontzias, executive editor, for her sage advice over the many years this book has been in print; and to Jon Preimesberger, development editor, who besides being a master of diction, syntax, usage and style, is among the most diligent and organized people with whom I have ever worked.

This book is dedicated to Richard P. Finn with sincere gratitude for unending support in whatever I do. The role of retailing in the marketing channel. The merchandising functions within a retail organization. The skills needed for success in merchandising careers. Fundamental to this knowledge is an understanding of the role that retail stores play in channeling products from producers to consumers and the ways in which retail enterprises are structured to perform this function.

This chapter covers these two topics, as well as the personal qualifications necessary for individuals who wish to pursue careers in the exciting field of retail merchandising. The Marketing Channel The marketing channel represents the flow of goods from point of production to point of consumption. The model traces the distribution of a product from the manufacturer, or producer, to the final consumer, or ultimate user of the product.

The marketing channel is sometimes referred to as the distribution channel, distribution pipeline, or supply chain. The marketing channel comprises channel members who are classified according to the function they perform. A wholesaler facilitates the distribution process by buying large quantities of goods from producers and reselling smaller quantities to other channel members, a process called breaking bulk.

It is important to note that retailers sell services as well as products. Hairstylists and residential interior decorators are service retailers. A bank that offers financial services to consumers, such as home mortgages, car loans, and checking accounts, performs a retail banking function. The same bank may provide similar services to businesses but, in so doing, performs a commercial banking function.

Wholesalers and retailers do not physically change the products that they buy and sell. Because they link producers and consumers, wholesalers and retailers are often called channel intermediaries. This textbook focuses on the channel interactions that occur between retailers of nonfood products, such as apparel and home furnishings, and other channel members.

Retailers perform an indispensable function in the distribution of goods to final consumers. Inherent in the retail price are the costs associated with assembling a selection of blouses in an assortment of fabrications, styles, colors, brands, and prices at a single location.

A retail price also covers the cost of amenities, such as attractive facilities, salesperson assistance, and third-party payment options such as Visa and MasterCard. Without retailers as points of distribution,. Figure 1. Streamlining Distribution. Channel members are sometimes bypassed in the distribution process for the sake of expediency. Because of less handling, goods purchased by a retailer directly from a producer spend less time in the distribution pipeline than goods distributed through a wholesaler.

Time is a critical factor in perishable goods, such as food, or in goods with short selling cycles, such as fashion apparel. Cost is another reason retailers bypass wholesalers. The retailer then has the option of selling the products more profitably or passing the savings on to consumers in the form of low competitive prices.

By bypassing intermediaries, Walmart is able to price its offerings lower than many of its competitors. Performing more than one channel function is called vertical integration. Companies vertically integrate for increased channel control and for the fiscal advantages associated with performing multiple channel functions.

A producer that sells its product lines directly to consumers through manufacturer-sponsored specialty stores, or signature stores, is vertically integrated. These stores facilitate direct contact between producers and consumers and permit producers to retain control over the presentation and sale of their product lines. Some producers also use signature stores as laboratories to test new items. Coach is a producer of a line of fine handbags and small leather goods distributed through prestige department and specialty stores.

Coach also operates an international retail division of more than signature stores. DKNY and Godiva are other examples of vertically integrated producers that operate signature stores. Retailers vertically integrate when they develop their own product lines for exclusive distribution in their stores, a merchandising concept called private labeling, covered in Chapter 7. Limited Brands, Inc.

Through an independent operating. Coach is a producer and retailer of high-quality handbags, luggage, and accessories known for classic styling. The company was the first to use sturdy cowhide in the production of handbags, and to include built-in side pockets and coin purses as product features.

Two-thirds of the products that Coach produces are distributed through these stores. Since , Coach has been gaining international prominence with an additional store locations in 18 countries outside the United States.

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Qty :. The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment-with examples from both fashion and non-fashion retailers-in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.

Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again.

No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publishers. No responsibility for loss caused to any individual or organization acting on or refraining from action as a result of the material in this publication can be accepted by Bloomsbury Publishing Inc or the author. Contents Extended Contents Retail Merchandising Retailing Formats Retail Locations


This books (Merchandise Buying and Management) Made by John Donnellan About Books The fourth edition of Merchandise Buying and.


Merchandise Buying and Management

Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. About Merchandise Buying and Management. The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing.

Merchandise Buying and Management

Merchandise Buying and Management

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